The film – shot on a frozen lake in northern Scandinavia [by cinematographer BERND WONDOLLEK] – captures the power, speed and elegance of the R8, demonstrating its ‘snow’ mode – a surprise to most. Its ability to perform in all weather is reinforced by the tagline: “The Audi R8 with snow mode. Yes, it really does have a snow mode”.
Read the full article here.
JOMO FRAY: “As a traditional cinematographer, I’d say that first learning about cinematography as a language and an art form was like learning to breathe for the first time. I could be seen and felt by an audience in ways that language can’t . I believe there is such a communication wall for hot-button topics like racism and patriarchy and with images, I was able to convey that more clearly. What’s so exciting about VR as a cinematographer is that VR has such a presence about it. Even the perception of the audience, VR provides a space where we’re able to create new emotions and to build new visual language. I believe that it creates another level of empathy beyond 2-dimensional mediums. “
Read the full interview here.